Global Strategy and Management: Theory and Practice by Paul N Gooderham - PDF and EPUB eBook

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This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional...

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Details of Global Strategy and Management: Theory and Practice

Exact title of the book
Global Strategy and Management: Theory and Practice
Book author
Paul N Gooderham
Book edition
Paperback
Number of pages
392 pages
Published
May 31st 2019 by Edward Elgar Publishing
File size (in PDF)
1568 kB
Global Strategy and Management: Theory and Practice

Some brief overview of book

This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences?

How can knowledge be transferred across the MNC? What employment policies are legitimate in a world of differing standards?