Show What You Mean: Visual Literacy for Graphic Design and Mass Communication by Kim Golombisky - PDF and EPUB eBook

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Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be...

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Details of Show What You Mean: Visual Literacy for Graphic Design and Mass Communication

Exact title of the book
Show What You Mean: Visual Literacy for Graphic Design and Mass Communication
Book author
Kim Golombisky
Book edition
Paperback
Number of pages
400 pages
File size (in PDF)
1600 kB
Show What You Mean: Visual Literacy for Graphic Design and Mass Communication

Some brief overview of book

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today's digital, visual culture.

This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.