Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton - PDF and EPUB eBook
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns...
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Details of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
- Exact title of the book
- Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
- Book author
- Julie Atherton
- Book edition
- Number of pages
- 264 pages
- File size (in PDF)
- 1056 kB
Some brief overview of book
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.
Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including Virgin, Nissan, Very and the National Trust, this professional guide delivers a long-term solution for maximizing social media led business development.